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Much has been written about getting started in the specialty food business. I've been creating and selling my own specialty food products in the USA since 2002, and have never seen a book or website which came close to telling you everything you need to know to make a profit doing this. If you check to see who has written any other book or website on this subject, you'll most likely find that the author has never created and sold any of their own specialty food products. I'm sure they all did the best they could, but without having actually having experienced all the day to day events which unexpectedly arise, some valuable pieces of the puzzle always seem to be missing. That's why, from everything I've seen, read, heard and experienced, your odds of ever making a profit at this potentially fun business, are about 1 in 100, if you're lucky. Why did I write this book? Over the past several years of traveling all over the six New England states, including my home state of Massachusetts, I've frequently met many others selling their own specialty food products, and all seem to be asking each other the same questions. And what's worse, it's rare that there are ever any answers to be found. Also, it's been very common for others working at stores I sold to, or customers trying my products at store samplings, to ask how I got started doing this, and mentioning that they had an idea they'd like to bring to market too. After digesting all this for quite a while, and finding that I've found a lot of the answers myself, through all these years of learning by trial and error, I decided it would be a very satisfying thing to try to make it easier for anyone else who wants to do this to find some of the answers, without needing to learn everything the hard way.
- Sales Rank: #584541 in Books
- Published on: 2009-10-20
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .51" w x 5.25" l, .53 pounds
- Binding: Paperback
- 226 pages
About the Author
Born in the state of Maine, Mr. Clark has lived for the past thirty years in central Massachusetts, and has been married to his wife Mondi for nearly twenty of those years. After over twenty years in the foodservice industry, Mr. Clark decided creating and selling his own specialty food products would be an interesting challenge, so that's how most of the first decade of the new century was spent. Having seen that the success rate was very poor for individuals like himself doing this, he decided to create an instructional volume with all the information that didn't seem to be available anywhere. It is his hope that "How to Make a Profit Creating & Selling Your Own Specialty Food Products in the USA will help reverse the success percentages for all individuals travelling down this road.
Most helpful customer reviews
16 of 18 people found the following review helpful.
Great Insight!
By DudeRancher
Wow... Easy to read, simply explained and well thought out advice for those of you who ever thought about marketing Grandma's Apple Sauce or what have you! What is nice about this author is not only his easy to comprehend writing skills but the fact that he's "Been there - Done that" and willing to share his experience. Having already toyed with the idea of marketing my product myself, I was familiar with some of the stuff he mentions. But just he started out, I was flying blind and had very little experience in this field, so I decided to buy his book and glad I did! He leaves very little, if any stone at all unturned, making you look at virtually every aspect of marketing your product so that you are not only much more aware on the internal workings of the business machine that you will eventually have to face, but you will also know how and where to turn a profit. This book was the best $30 I ever spent. In it, he also provides several links to websites to companies and organizations that you would probably never come across starting out from scratch. This alone pays for the books in not only time saved but guiding you down the right path...
6 of 6 people found the following review helpful.
The book is well written by someone who has been there, done it, and succeeded
By Brian R. Wingrove
I hove information that I have gathered from people who are involved in the food packing industry locally.
The information in this book confirms and details what I have already learned.
This is a ruff business to make a buck in.
I also have previous experience in a small business of my own that was similar to the system of middle men
that you have to deal with if you are going to make a profit.
If you are thinking of getting into marketing your own food products, buy this book.
It was one of the best investments I ever made.
6 of 6 people found the following review helpful.
Solid Advice
By J. Makelim
The book was very informative on how to make a profit in the Specialty Food industry, however, the Author seemed to be a bit bitter in the writings. This is the only book I could find that really showed the pitfalls of producing your own product. It appears that the distributors and retailers make all the money. Well worth the time to read.
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